Living Choice Ambassador, Keith Conlon, was amongst the 450 cyclists who took part in the 58km Ride for a Reason, part of the Tour Down Under, on 20th January.

Keith rode with the Premier’s Peleton, which has so far raised more than $50,000 for the work of the Cancer Council of South Australia. Living Choice Australia donated $1,000 to Keith’s target.

Keith said it was a good ride, even though the hills seemed steeper because of a headwind, and that there was a great atmosphere among the fellow fundraisers.

More than 5000 amateur riders joined in the event, some undertaking the full 157km Pro Stage.


Keith relaxes after a 58 km Ride for a Reason in the Tour Down Under BUPA Challenge 2017.

Warren Tredrea, former Port Power star and now 9 News Sports Presenter, Keith Conlon, Lincoln Size (Cancer Council CEO), SA Premier Jay Weatherill and two fundraisers from the “Mishmash group”, Louise Bond and Kathryn Hatcher.

Keith joins some of the Mishmash team at Mt Pleasant before their Ride for a Reason 58km trip into Adelaide.