Cycling fever hits Adelaide every January when the Santos Tour Down Under, the biggest cycling race in the Southern Hemisphere, comes to town but the elite cyclists aren’t the only ones to share in the glory.

Hundreds of recreational cyclists also take part in the Bupa Challenge, an event held in conjunction with the final stage, and of these around 500 take part in Ride for a Reason to raise funds for cancer research.

Amongst them was Living Choice’s South Australian Ambassador Keith Conlon OAM, who rode 60kms from Strathalbyn to Victor Harbor, and Living Choice was delighted to support his fundraising efforts with a donation of $1,000.

For Keith, the ride was very personal – his wife Susi is a cancer survivor and some of his closest friends have succumbed to the disease. “We all have to find ways to fund cancer research and the long ride was certainly worth the effort.”

Thousands of spectators lined the roads to watch champion rider Simon Gerrans take the Tour Down Under crown for a record fourth time. But for Living Choice residents and staff, the true champion was our Keith!

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