When Living Choice Fullarton’s ambassador, Keith Conlon OAM, lines up for the Ride for a Reason event as part of the BUPA Challenge Tour on 20th January, he will no doubt have two family members and several friends in his heart.

His wife Susie, sister-in-law and friends have all been touched by cancer and Keith is determined to do his bit to raise funds to fight the disease. This is Keith’s third Ride for a Reason and this year, he will be part of the Premier’s Peloton, riding 58km from Mt Pleasant through the Hills to Campbelltown.

The annual Ride for a Reason, which is part of the Santos Tour Down Under, offers recreational cyclists the chance to take part in the biggest cycling race in the Southern Hemisphere. Riding just hours before the professionals on the morning of Stage 4, the event raises much-needed funds for the Cancer Council, including investing in cancer research, prevention education and providing support to cancer victims and their families.

Living Choice has donated $1,000 towards Keith’s ride and encourages others to support him. To donate, click here